About
Boardman is a proven innovator, leader and executive in Real Estate, Operating and Consulting companies. His skills, energy and experience allow him to lead teams to performance and success. He has created exceptional value for companies, investors, shareholders, and employees alike.
Over a 30 year career, Boardman has driven value at the intersection of technology, spatial and operational efficiency, and performance. His investments span landmark developments in Times Square; repositioning and re-invigorating a distressed Canyons resort; and the growth and development of a national brand. As Chief Development Officer, Chief Design Officer, and Member of the Equinox Executive Management Committee who developed the leading fitness lifestyle platform in North America. Through innovation and efficiency, he led both development and design to create and execute a billion dollar industry-changing spa, fitness and lifestyle brand. During his tenure, EBITDA grew from $2M to $100M, the number of clubs from 3 locations to 52 in major markets nationally, and the number of employees from 400 to 6,000. Over 11 years, Boardman helped build the real estate and experiential foundation of the business that remains today.
Prior to Equinox, he was directly responsible for senior most leadership, design and marketing of a leading vertically integrated international strategy, planning, architecture, engineering and technology consulting firm HLW International. The firm’s portfolio spanned Media, Broadcast and Entertainment, Technology, Living and Lifestyle sectors, and operated offices in New York, London, Los Angeles, Shanghai, and the Middle East. As Design Partner and President of HLW Ventures, he led the design and documentation of $4B in construction over 8 years.
Prior to HLW, Boardman worked with American Master Charles Gwathmey, executing institutional projects for Cornell University for the Engineering campus and the Cornell Theory Center. Mr. Boardman is accomplished in human factors design and holds 9 Patents/3 Pending in product preference customization, manufactured housing and hospitality environments,
Story
As development executive, operating entrepreneur, inventor and architect, Paul Boardman brings strategic vision, execution and senior management expertise to drive value in the creation of development and operating platforms alike. HIs work at the intersection of the physical and digital environments have delivered outsized value creation.
He has identified and capitalized on market opportunity through the application of his process of innovation, tireless energy, and team leadership.
Boardman uniquely understands how to drive business performance through vertical innovation, technology integration, and team inspiration.
PASSION TO:
Drive Asset Value in service of the investor, the company and the communities within which they sit.
Collaborate with stakeholders and capital partners to refine, extend, and realize an investment thesis and its strategic objectives.
Unlock value with specific processes of innovation, analysis and insight to assure market relevancy and drive technological transformation.
Create signature experiences (physical and digital) that optimize efficiency, and convert that into performance on behalf of the customer.
Drive revenue potential and business defensibility through strategic optimization of core offerings, product/service extensions, intellectual property and new technology.
Develop leading teams, that propel a high barrier to competition investments and scalable deployment.
Understand major urban markets and their nuanced opportunities.
REFERENCE:
“Paul was an engine for growth. As an invaluable execute partner, he propelled our Canyons Re-Creation without hesitation, managed complexity with great ease and ultimately ensured our success under near impossible post-crash economic conditions.”
- Mike Goar, Managing Director Canyons Park City Utah
“...has special skills in the strategy, innovation, design, execution, and development of trophy properties for Equinox....driving innovative and creative business vision which played the major, leading role in making Equinox the premier lifestyle brand, and operating model in the fitness industry. ”
- Scott Rosen, EVP, Chief Operating Officer-Equinox
“...visionary c-suite executive with superior execution skills. He is able to build and inspire teams to work hard and to drive to results. He takes a rigorous and commercial approach to business, with an excellent understanding of the issues associated with real estate, growth companies, new brand-marketing, and business development.”
- Melanie Lyons, EVP New Business Development-Equinox, CEO Soul Cycle
“...intellect, talent, passion, and ability to integrate design and technology, acquire new clients, new market sectors, and reinvigorate old ones helped the firm grow significantly over his tenure… I trusted him with critical aspects of my and the firm’s success and he delivered.”
- Theodore Hammer FAIA Senior Managing Partner, HLW International LLP